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target sth at

The phrase "target something at" means to direct or aim something (an action, message, product, etc.) toward a specific person, group, or object. It often implies intentionality or strategy. Here's a breakdown of its usage:

target sth at

Structure

Subject + target + [something] + at + [audience/object]

  • "The company targeted its ads at teenagers."
  • "She targeted her critici* at poor management."
  • Common Uses & Examples

    1. Marketing/Advertising

  • "The campaign targets its message at young voters."
  • "This product is targeted at busy professionals."
  • 2. Communication

  • "His speech targeted concerns at local residents."
  • "The teacher targeted the lesson at struggling students."
  • 3. Physical Aiming

  • "The missile was targeted at the enemy base."
  • 4. Technology/Design

  • "The app is targeted at users with visual impairments."
  • Common Mistakes

  • Incorrect preposition:
  • ❌ "They targeted to teenagers."

    ✅ "They targeted their ads at teenagers."

  • Missing direct object:
  • ❌ "The program targets at children."

    ✅ "The program targets educational content at children."

    Synonyms

  • Aim at: "The policy aims at reducing inequality."
  • Direct at: "He directed his anger at the unfair rules."
  • Nuance

    Target at" often implies a strategic choice, especially in business or politics. It can also carry negative connotations if used for critici* or harm:

  • "The article unfairly targeted its accusations at the CEO."
  • Let me know if you need more examples!